1. Making the business
2. Keeping the business
Let's see that through a real event, names changed
Let's assume there are only two newspapers in the state. One is by Aditya and another is from Preeti. I am currently subscribed to the Aditya newspaper. On Jan 1st, Aditya newspaper boy gave 2025 calendar along with newspaper. That's keeping the business
This morning, a Preeti newspaper boy kept today's newspaper along with their calendar on my home compound. I thought there was an error as there could have been a new kid who took the job as a newspaper boy, but no it wasn't. They intentionally gave calendar of the year and newspaper of one day as advertisement. The expense of the newspaper given as free to non subscribers might bring in some new subsctriber. And that is making new business.
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